Americans Consider, “Are Chinese Tourists the Future of Travel?”
For American destinations in search of new source markets, anticipation about a visa agreement with China holds much promise. The Japanese tourist boom of the 1980’s? The number of Chinese projected to travel to the USA dwarfs that trend by a factor of at least 10.

Few American organizations are in position to profit from the opportunity. Los Angeles, Hawaii and Nevada are the only USA destinations with legal status in China: a prerequisite for advertising, or direct outreach to Chinese travel agents. Even for American businesses with brands in China - airlines and hotel chains present in China for years - the outbound Chinese market presents new challenges.

PR Leap (press release)