Jersey tries a new direction on tourism
The New Jersey Turnpike has left the state with a reputation as the home of billowing smokestacks and oil refineries.

The vision blocked by these Turnpike eyesores is what will be highlighted in a new state tourism campaign scheduled to begin Monday on numerous billboards, radio stations and Web sites in the northeast region of the country.

For the first time, the state's tourism advertising campaign will feature 14 specific destinations for visitors to experience. This represents a shift from the regional focus prior campaigns have used with trips to the Jersey Shore and other traditional attractions that contribute to the state's $37 billion tourism industry.

Newsday, NY