Latin American governments encourage new travellers
TravelMole guest comment by Euromonitor Americas travel and tourism manager Michelle Grant.

According to research from market intelligence firm Euromonitor International, in 2006 almost 47% of the Latin American population did not take a holiday.

With such a high proportion of non-holiday takers, governments throughout Latin America are undertaking efforts to encourage more travel among their populations in an effort now being called "social tourism"

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