‘Into the Wild’ a tourism marketing puzzle
As the film version of “Into the Wild” opens in movie theaters this weekend, tourism officials and local leaders in Alaska face a challenge.

They know the movie, which was filmed in and prominently features Interior Alaska, can be used to promote travel to Alaska. But they also worry about an influx of unprepared visitors coming to a remote, unmonitored and often dangerous part of the state.

“This whole thing is going to get legs. Everyone is going to promote it,” said Neal Laugman, president of the Healy Chamber of Commerce.

Fairbanks Daily News-Miner, AK